Friday, June 30, 2006

Arise Arjuna: Patna Rice

I discovered the blog Arise Arjuna by accident, through checking web stats ... apparently, someone was using the "next blog" button in Blogger to discover random blogs, and Arise Arjuna referred the user to my blog.

The author describes himself as a " Management professional with love for technology and contributing my bit for changing the world for better." He's involved with an interesting project to brand "Patna Rice" as a Geographic Indication, like Darjeeling tea or "100% Colombian Coffee."

He writes:
Also got engaged in a project Patna Rice to establish Patna Rice as a GI and gain benefits for farmers and others associated with it. Of course a better branding for my hometown and also a Pilot for future projects are main drivers as well. The project also was a great learning experience in terms of a Global Collaborative team with Opensource/Free technologies and leveraging expertise from people in diverse arena and locations. Has been a fantastic first half of year and hope to continue in the same vein. Gave a chance to explore building a website in collaboration with group members who provided content, graphics and above all ideas these have also had a chance to continue my reading momentum.
More about this project can be found in his article Patna Rice as a Geographic Indicator. Among the goals of this project is to give people pride of place.

We wish Atul and his colleagues the best of success in this endeavor!

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